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Nine Yards is a dynamic, innovative real estate development company, established in Abu Dhabi as a partnership between Ethmar International Holding and Al Nahda International Holding.

Newly established Abu Dhabi based real estate developer “Nine Yards” launches “Sea La Vie” a two billion Dirham project at Yas Bay

  • Nine Yards formed as a collaboration between Ethmar International Holding and Al Nahda International Holding 
  • Creating cutting edge residential projects in Abu Dhabi 
  • Offering a range of luxury homes from 1-4 bedroom apartments, lofts, townhouses, duplexes and penthouses.


Abu Dhabi, UAE, 20 March, 2023: Nine Yards, a real estate development partnership between Ethmar International Holding and Al Nahda International Holding, enters the UAE’s real estate market launching a unique AED two billion waterfront project, located at Yas Bay on Yas Island. 


Driven by strong government incentives and the recovery of the economy leading sustainable growth post COVID across the UAE and Abu Dhabi, real estate is riding the waves of a buoyant market which is need of exciting new projects, and Nine Yards is ideally placed to fill the gap in the demand for luxury homes.


Speaking on the announcement, Ahmed Selet, CEO of Nine Yards, said, “Nine Yards will be at the forefront of shaping the nation’s future lifestyle, creating beautiful state-of-the-art projects in some of the country’s most iconic locations. We are constantly thinking about how communities, society and families evolve, grow, interact and live together and we believe deeply that our developments will ultimately lead to healthy, vibrant and happy communities.” 


The company revealed its first real estate project, Sea La Vie located at Yas Bay, at an exclusive event attended by a number of distinguished guests. The development will be purely residential with a range of luxury home varieties from 1 to 4 bedroom apartments, lofts, townhouses, duplexes and penthouses. Inspired by a blend of tranquility, style and architecture in an exceptional waterfront destination, perfectly placed at the heart of the capital’s iconic Yas island, indeed a prime location close to the city but set apart by its unique design, ambiance and facilities.


Through its up-coming developments, Nine Yards aims to be a positive contributor to Abu Dhabi’s long term development as a sustainable, diversified, globally-integrated economy.Selet concluded, “The real estate market in Abu Dhabi and the UAE is witnessing a huge increase in demand from local, regional and international buyers and investors, with luxury-minded customers from around the world showing keenness to buy properties in the UAE, but these home-buyers aren’t only looking for extravagant options, they are also seeking added value from a genuine community vibe, where they can find comfort and style with their families. At Nine Yards, we are designing our legacy through our commitment to create projects and developments that satisfy the overall need for a better life.”